When visionary founders understand the needs of today, they can create the brands of tomorrow.
We call these BrandProjects.
Category defining multi-channel consumer products
These brand innovators innately understand what today’s customers want. They have built category-defining products and tech-enabled, omnichannel customer experiences that leverage valuable consumer data to connect with their loyal fans and keep them coming back.
Built on fruits and vegetables. Delivered to your door, and ready in minutes.
Redefining the healthy meal delivery experience
The highest-quality vitamins personalized for you
Cookware products that simplify home cooking
A next-generation baby monitor
The perfect serum for your skin based on a complete, at-home skin test
Fresh ingredients & delicious recipes delivered to your door
Seriously friendly oral care
Redefining the sports nutrition experience
Real food cooked fresh for your dog
Tradizione Italiana, Delivered
Experiments in Acid
Less makeup, more you
Bringing the magic back into teatime
Delicious caffeinated chocolate for people on the go.
Heartburn and acid indigestion relief with clean ingredients.
Digitally-enabled retail and virtual services
In our digital-first world, retail looks a little different. Across numerous categories, while 50,000+ independents do things the way they always have, new tech-enabled retail brands are reimagining the consumer retail experience and raising the bar.
The first science-based wrinkle-prevention brand
Empowering Canadians to take control of their health and wellbeing with online prescriptions delivered fast and free.
The telehealth clinic for men with obesity
A boutique for busy teeth.
Vet care for pet people.
The first consumer brand in hospice
Consumer platforms & marketplaces
Today’s consumer is faced with more options than ever before. To navigate this abundance of information, consumers will increasingly rely on tech-enabled platforms and marketplaces that leverage data and connect them with sellers through a frictionless experience.
The best way to buy a car
Minoan makes the real world shoppable
Skip the lineups at your favorite local restaurants
Tech platforms powering commerce
The flexible, efficient, and powerful technology that will power the next generation of consumer businesses.
Let’s partner together
We invest from $500k at pre-seed to $5M at Series A. We have invested as the sole institutional investor 15 times and are happy to partner in early rounds alongside other VC’s.