Our Approach

We invest early in consumer companies that rethink how categories work—and how they’re experienced.

What we focus on

We partner with founders at the pre-seed and seed stage, bringing operating experience across product, brand and growth. Our approach is hands-on but flexible, engaging where we can be the most useful.

01

Reimagining consumer experiences

Not just improving products, but redesigning how categories feel and function

02

Building brands people love

Creating emotional connection, not just awareness.

03

Fixing what’s broken

Backing founders who challenge outdated, frustrating consumer experiences.

Our Investment Focus

Food & Beverage

Health & Wellness

Beauty & Personal Care

Consumer Tech

Multi-Unit Retail

Performance Supplements

Pet

Home & Lifestyle

What We Look For

Stage

Pre-Seed & Seed

We invest early—one third of our investments are pre-launch businesses.

Initial Check Size

$500k – $3M

We lead pre-seed and seed stage rounds, with the ability to follow-on.

Current Revenues

$0 – $10M

We invest in businesses with $0 – $10M revenue.

Where We Can Help

Finance

We help founders build strong financial foundations from day one.

Recruiting

We help founders recruit world-class team members.

Brand-Building

We have deep experience in brand building and help founders take their brands to the next level.

Growth

We help founders optimize performance by sharing best practices and proven playbooks.

Fundraising

We’ve helped our brands raise hundreds of millions in follow-on capital

Founder Q&A

We invest in founders building category-defining consumer companies grounded in real customer insight. We look for large, outdated, or frustrating markets where a better product, experience, and brand can meaningfully improve how people live. The strongest opportunities combine a founder’s obsession with understanding the consumer need, early signs of product-market fit, and the potential to build an enduring brand. If you are building a category-defining brand, we would love to talk.

We invest at the pre-seed and seed stage, often leading or co-leading, backing founders early as they shape product, brand, and go-to-market. Our initial check size ranges from $500K to $3M across a range of stages, from pre-revenue to fast-growing seed. We also participate in follow-on rounds and help founders raise future capital. If you would like to reach out, the easiest way is to email us directly at ideas@brandproject.com.

We look for founders who can articulate and sell their vision and convey the ambition and resilience to build it. We value deep consumer insight and a strong understanding of what makes the solution meaningfully better. The best pitches are often grounded in a founder story that reveals a real insight and defines the problem and why it matters. We look for founder-market fit, a well-defined set of success metrics, and early evidence of customer pull.

We support founders by bringing hands-on operating experience across product, brand, finance, recruiting, and growth. This can range from shaping positioning and go-to-market strategy to helping build teams and navigate early scaling decisions. We draw on that experience to be thoughtful partners, engaging where we can be most useful.

Have an idea? Let’s talk.
We love hearing from founders at any stage, even if it’s just an idea.

Contact Us