PetPlate is a direct-to-consumer brand that delivers personalized, fresh-cooked meals to pet parents nationwide. Every recipe is designed by a board-certified vet nutritionist to ensure a complete and balanced diet, made with high-quality meat, fresh produce, and a proprietary vitamin and mineral supplement blend, prepared in a USDA facility. For dog owners who want to feed their pet the way they feed themselves, PetPlate makes it simple.

The company was founded in 2016 by Renaldo Webb, who started cooking fresh meals for his own dog Winston after growing frustrated with what was available on the market, and quickly realized the need was far bigger than just his household.

BrandProject led PetPlate’s seed round in 2016.