Minoan is a company at the frontier of a new way of shopping, one they call “native retail”. Have you ever stayed at a hotel and fell in love with the soaps? Or woken up in the best sleep of your life and wanted to know where to get that mattress? Minoan builds the platform to bring those moments to life.

The company was founded by Marc Hostovsky, formerly of Jet.com, realized during an Airbnb stay that some of the most powerful moments of product discovery were happening offline with no way to act on them.

Minoan makes everyday environments fully shoppable so consumers can purchase the products they discover in real-time. For brands, it’s a powerful new distribution channel where products are experienced as they were designed to be used. For property owners, it’s a way to furnish beautifully at below-retail prices while earning commissions on what sells.

BrandProject invested alongside Accel in Minoan’s seed round in 2021.