Built on fruits and vegetables. Delivered to your door, and ready in minutes.

daily-harvest.com

Investment

Pre-Seed

Year

2016

Status

Exited

Category

Food & Beverage

Rachel Drori
CEO

Daily Harvest is a subscription service that delivers superfood-rich, clean food directly to your freezer, ready in minutes. The lineup includes smoothies, harvest bowls, soups, oat bowls, and more, all powered with organic fruits and vegetables.

The company was founded by Rachel Drori, a marketing executive turned entrepreneur who started Daily Harvest by solving her own problem: batching healthy food on weekends and quickly realizing she wasn’t the only one who needed it.

Every recipe is designed by a chef and nutritionist team and packed with farm-frozen, whole ingredients at their nutritional peak, making it possible to eat clean everyday without the prep, the planning, or the waste. Daily Harvest takes care of food so that food can take care of you.

BrandProject led Daily Harvest’s pre-seed round in 2016 and sold a portion of its stake to VMG in 2017. Chobani acquired Daily Harvest in 2025.

In the News

Modern Retail

Daily Harvest launches in retail with Kroger partnership

PR Newswire

Daily Harvest Launches ‘Bite Me’ Campaign Calling Out the Conventional Food System’s Impact on People and the Planet

Business Insider

Daily Harvest Founder and CEO Rachel Drori on How the Subscription Meal Service Plans to Maintain Profitability With the Return of Work Lunches

All Portfolio News