Owlet is a next-generation baby monitor that lets parents see their baby’s health at a glance from their smartphone. The Smart Sock uses lightweight, comfortable wearable technology to monitor breathing, heart rate, skin temperature, and sleep patterns, sending real-time alerts directly to caregivers’ phones.

The company was founded by Kurt Workman, who came to the idea when expecting his first child and realizing no existing monitor could give him the visibility he needed, so he built one.

For new parents navigating the anxious early months, Owlet turns uncertainty into peace of mind. The team aims to bring this peace of mind to parents around the world.

BrandProject participated in Owlet’s pre-launch seed round in 2014. Owlet went public in 2021.