Sports nutrition for every body

Category-defining DTC products

Dean Kelly - CEO

Eric Wu - COO

Jahaan Ansari - Co-Founder

The company’s first product is a personalized protein powder solution. Customers complete a 4-minute online assessment at that then leverages a proprietary algorithm to create a personalized protein blend customized to a consumers’ unique lifestyle and nutritional goals. Upon completion, the consumer receives their custom blend directly to their door. Customers are also able to select from over 12 different unique flavors, provided in single serve flavor packs. Gainful also provides customers with free 1-on-1 access to Registered Dietitians for any personalized inquiries.

BrandProject led Gainful’s seed round in 2018.