Gainful is a personalized sports nutrition brand that builds custom protein blends around your physiology, dietary needs, and fitness goals, delivered to your door with free one-on-one access to a registered dietitian.

The company was co-founded by Jahaan Ansari and Eric Wu, high school teammates turned college entrepreneurs who built Gainful out of a shared frustration with a supplement aisle.

Customers complete a short assessment, Gainful’s proprietary algorithm creates their custom formulation, and they can choose from over 12 unique flavor packs. No intimidating branding, no unpronounceable ingredients, just nutrition that actually fits. Sports nutrition for every body.

BrandProject led Gainful’s seed round in 2018.