Persona is a next-generation vitamin subscription service that takes the guesswork out of the supplement aisle. Using thousands of personalized inputs, the platform recommends a supplement regimen built around each customer’s unique health needs, lifestyle, and goals, delivered monthly to their door.

The company was founded by Jason Brown, who built Persona on the conviction that one-size-fits-all supplementation was broken and that science, data, and technology could finally fix it.

BrandProject led Persona’s seed and participated in the Sereis A led by LCattterton in 2017. Persona was acquired by Nestlé in 2018.