The highest-quality vitamins personalized for you
Category-defining DTC products
Acquired by Nestle Health Science in 2019

Jason Brown – CEO

Persona™, the next generation vitamin subscription service, helps health-conscious consumers take the guesswork out of the dietary supplement aisle by aligning science, data and technology to deliver personalized nutrition safely and conveniently. Persona™, uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins.

BrandProject participated in Persona’s Series A in 2017. Persona was acquired by Nestle in 2018.