Atolla is a beauty company that sells a personalized skincare solution powered by machine learning. Customers complete an at-home skin test, and Atolla uses the results to create a unique serum formulated specifically for them.

The company was co-founded by Meghan Maupin, an MIT engineer who experienced the skincare industry’s expensive trial-and-error cycle firsthand and recognized that machine learning could solve it.

The product evolves every month as the system learns more about how your skin is responding, refining your formula over time. Its skincare built around a genuine feedback loop, not a one-time quiz.

BrandProject led Atolla’s first institutional round in 2019. Atolla was acquired by Function of Beauty in 2021.