
Persona
The highest-quality vitamins personalized for you
personanutrition.comCategory
Category-defining DTC products
Status
Acquired by Nestle Health Science in 2019
Leadership

Jason Brown – CEO
Persona™, the next generation vitamin subscription service, helps health-conscious consumers take the guesswork out of the dietary supplement aisle by aligning science, data and technology to deliver personalized nutrition safely and conveniently. Persona™, uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins.
BrandProject participated in Persona’s Series A in 2017. Persona was acquired by Nestle in 2018.