“Vitamin Packs, The Leader In Customized Vitamins, Officially Relaunches as Persona.” Read more at PR Newswire.


Next month, your order will look very different. We’re changing our name and updating our whole look—with more improvements to come.

Why the change? “Vitamin Packs” just didn’t capture everything we offer. Our mission is a program for good health and nutrition that goes beyond your monthly packs—the personalized recommendations and personal support are just as important.

What’s not changing: You’ll get the same personalized recommendations, the same high-quality supplements, the same great value, and the same one-on-one support from the same team of nutritionists.

Look for our new blue box with your next delivery.

And we can’t say it enough—thank you for being our customer. It makes us so proud to be able to support the health and happiness of people like you.

—Jason Brown, CEO