In the past year, we’ve seen a tectonic shift in the self care industry: Customizable products are here to stay, since they allow consumers to create products specific to their needs, instead of piecing together a regimen with far too many products.
Do you need a shampoo that adds volume and takes your oily scalp into consideration? Then make one! Do you want a skincare regimen that combats excessive dryness, minimizes signs of aging, and keeps acne at bay? Then make one of those, too! Do you want a fragrance that plays to your personality, and is infused into your soap and deodorant, too? Guess what? You can make that too—or rather, you can fill out a questionnaire and have a specific scent prescribed to you.
The brands here are leading the way in tailor-made skincare, hair care, and fragrances, though you should expect many more to emerge soon. Once you put the consumer in control of his or her regimen, there’s no going back.