Jay Bhatti

Jay Bhatti is a Co-founder of BrandProject and now serves as an advisor, continuing to support the firm and its portfolio companies on technology, growth, and digital strategy. He works closely with founders to build and scale consumer platforms, with deep expertise in e-commerce, DTC infrastructure, and performance marketing.

Jay has led the development of several high-growth digital businesses, including building Freshly’s first website and overseeing the technology behind PORTA’s direct-to-consumer platform. Earlier in his career, he co-founded Spock, a social search engine that reached over 100 million users, and partnered with Google on product and advertising solutions.

He began his career at Microsoft and brings a data-driven, product-focused approach to scaling modern consumer brands.