Abigail Haines


As a member of the BrandProject operating team, Abby often acts as an interim CFO and strategic finance lead for many of our early-stage investments. She assists our founders in setting up best-practice financial models, strategic roadmaps, and provides data-driven business recommendations. Abby also helps these businesses capture and leverage the large amount of rich consumer insights and aims to maximize customer lifetime value.

Before joining BrandProject in 2018, Abby worked in investment banking at a large Canadian bank, assisting clients in developing financing strategies and access to global debt markets. She graduated from Queen’s University with a Bachelor of Commerce and recently earned her CFA designation.

Abigail grew up with a love for sports, competing at a national level in snowboarding and sprint canoeing. She still loves to snowboard but has traded in her race board for one more suited for powder. Abby is also part of of a die-hard Buffalo Bills family and spends many Sundays during the football season in the stands.