IN THE NEWS: CAFFEINATED SNACKS JOIN THE GROWING LIST OF ‘PERFORMANCE FOODS’
The sports nutrition market is expected to grow to $52 billion by 2020, and like the burgeoning meal-replacement market, young consumers in search of performance-enhancing foods are helping fuel its growth. In response, companies are launching products infused with caffeine that promise a more productive snacking experience.
After four years producing caffeinated chocolate, Awake is now offering granola bars that pack a punch. Each bar contains the same amount of caffeine as half a cup of coffee, and despite the relatively low dosage, consumers are cautioned against eating more than four bars in a day.
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