We’re thrilled to announce the launch of our company creation studio.  We call it BrandProject.

What do we do?  Our founder and CEO Andrew Black describes it this way: “We look for disruptive ideas to re-shape experiences and capture the public’s imagination.”

We take a design-led approach to building consumer products and consumer technology, delivering brands consumers love.

Beyond investing capital, we love to work alongside entrepreneurs – actively investing our extensive operational experience to help founders build great businesses.

Our founding team has a strong track record and lots of experience building consumer products and technologies.  They include:

Andrew Black , the former President of Virgin, LEGO as well as GM at Nike.

Stanley Hainsworth , previously the Chief Creative Officer at both Starbucks and LEGO, as well as Creative Director at Nike.

Sarah Prevette,  a serial entrepreneur who has built and scaled large global communities like Sprouter and BetaKit, and has extensive prior experience in product development and design.

Andrew Bridge, a senior marketer who built branded businesses while at Virgin, Cadbury-Schweppes and Diageo.


Jay Bhatti, a renowned entrepreneur and technologist who co-founded the people search engine Spock.com  which served as the backend search technology for many social networks like Friendster, Hi5, Tagged and Bebo.

With offices in Toronto and New York City, we’ve raised over $12 Million from BDC and private investors. Over the last few months, we’ve been quietly working behind the scenes on a variety of different initiatives – including investing and helping build innovative new brands like Awake Caffeinated Chocolate, BRIKA, The Coveteur, SurfEasy, Rumble Supershake and Hello Products

We’re actively looking to back passionate entrepreneurs who are creating differentiated products for large markets. Do you have something you think might be a great fit for BrandProject? Get in touch with us: ideas@brandproject.com

Watch this space as we bring BrandProject to life!