Via PR Newswire

Vitamin Packs, the personalized nutrition industry disrupter that combines personal information with drug nutrient interactions, today announced that it has received a significant growth investment from Catterton, the largest and most global consumer-focused private equity firm in the world. Catterton’s investment will be used to support the rapid growth of Vitamin Packs’ unique personalized vitamin subscription service. Existing early-stage investor BrandProject also participated in this round. Terms of the transaction were not disclosed.

Vitamin Packs is reinventing how consumers select and purchase dietary supplements with a subscription service that delivers personalized daily packs. Vitamin Packs is the only personalized nutrition company to cross reference more than 650 prescription medications before curating customized vitamin recommendations, so it can help consumers avoid risky drug-nutrient interactions. Since its launch, more than 220,000 people have completed Vitamin Packs’ nutritional assessment – paving the way for personalized wellness throughout the country.

“Vitamin Packs has achieved significant growth over the past two years and we are thrilled to have the expertise and support of an experienced consumer investor like Catterton,” said Jason Brown, Founder and CEO of Vitamin Packs. “Catterton will provide the resources and talent necessary to take our marketing, communications and customer care to the next level. We are excited to be among many leading consumer brands in Catterton’s impressive portfolio and look forward to our partnership for years to come.”

“Vitamin Packs represents a compelling opportunity to invest in a differentiated company within the growing personalized health category,” said Chris Roberts, Principal, L Catterton Growth Fund. “As more consumers prioritize health and wellness, Vitamin Packs is uniquely positioned to enable consumers to navigate this complex industry through its multi-faceted algorithm and ongoing individualized support. We look forward to leveraging our experience to help Vitamin Packs’ talented management team accelerate growth and increase consumer awareness and engagement.”