Jesse & Ben’s is a clean-label frozen French fry brand built for the modern consumer. 

In a category dominated by legacy players using industrial seed oils and artificial additives, Jesse & Ben’s offers a radically simple alternative: fries made with real, recognizable ingredients like potatoes, avocado oil, and sea salt.

Co-founders Jesse Konig and Ben Johnson have been friends since college. After graduating, they initially ran a food truck before expanding into physical retail with a smash burger restaurant concept. During the pandemic, they launched their frozen French-fry business, which resonated with health-conscious consumers who increasingly scrutinize ingredient lists and avoid seed oils.

BrandProject invested in Jesse & Ben’s seed round in 2025.