The first rotating synbiotic system for the gut.

https://itsgoodbacteria.com

Investment

Seed

Year

2024

Status

Active

Anabel González

Good Bacteria is a doctor-formulated supplement brand aimed at promoting gut biodiversity. Gut biodiversity is the strongest indicator of a healthy, resilient gut microbiome. Traditional probiotics, with limited controlled strains, may lead to monocultures in the gut. 

Good Bacteria launched the first daily synbiotic where the formulation changes weekly. Every month you are shipped a 28-day supply that includes four unique blends of probiotic strains, prebiotic fibers, and a postbiotic. Sachets are labeled Week 1 through Week 4 and are designed to be taken daily, in sequence, to restore microbial diversity and support lasting gut health.

Founder and CEO Anabel González started Good Bacteria after a profound postpartum health struggle. She felt depleted in a way she’d never experienced, drained of energy and no longer feeling at home in her own body. Her path to healing came through learning about the gut microbiome and fermenting foods at home. Restoring microbial diversity transformed her health, energy, and sense of self. Good Bacteria was born from that experience: a desire to make the benefits of gut diversity accessible in a simple, daily ritual.

BrandProject led Good Bacteria’s pre-seed round in 2024.

“BrandProject understood what we were building early and showed up with real conviction. They’ve supported us through every stage, from ideation and formulation to launch, and have stayed deeply aligned with both our vision for scale and our commitment to integrity." ”

– Anabel González, Founder & CEO

In the News

USA Today

Why this rotating probiotic system challenges how we support gut health

Yahoo!

Gut Health Gets an Upgrade: Good Bacteria Launches First Rotating Synbiotic to Rewild the Gut

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