Unearth the “personal” in personal style

coveteur.com

Investment

Seed

Year

2012

Status

Exited

Category

Home & Lifestyle

Jake Rosenberg

Stephanie Mark

Erin Kleinberg

Coveteur is a globally renowned multimedia brand covering luxury fashion, beauty, and lifestyle through an intimate lens. The brand built its identity and audience through its signature closet series, offering behind-the-scenes access to the homes and wardrobes of designers, stylists, editors, and creatives who typically worked out of the spotlight. Known for its instantly recognizable photography and vibrant visual aesthetic, Coveteur proved that the elevated and aspirational could also be inviting and intimate.

The company was founded in Toronto in 2011 by Stephanie Mark, Jake Rosenberg, and Erin Kleinberg, who started it as a passion project and grew it into a full-scale digital publication covering fashion, beauty, culture, travel, and wellness.

Today, Coveteur continues its insider access and strong visual identity while expanding its editorial coverage across fashion, beauty, and lifestyle through its team of seasoned writers, editors, and contributors.

BrandProject participated in Coveteur’s seed round in 2012. Coveteur was acquired by Great Bowery in 2019.

In the News

Business of Fashion

Great Bowery Acquires Coveteur

Forbes

How to Turn a Passion Project Into a Trendsetting Brand: Coveteur’s Incredible Success Story

WWD

Cindy Crawford Takes Minority Stake in Coveteur

All Portfolio News