ALOHA is a plant-based protein brand making bars, drinks, and powders that prove you don’t have to sacrifice taste for nutrition. Every product is USDA Organic, Non-GMO Project Verified, and free from dairy, soy, gluten, and stevia, with 14 grams of protein and real, recognizable ingredients.

Available in over 20,000 retail doors nationwide including Whole Foods, Target, and Walmart, ALOHA is one of the fastest-growing protein bar brands in the country. The company is employee-owned, Certified B Corp, and Climate Neutral Certified, and partners with sustainable farms across Hawaii to source ingredients for its special edition bars.

The company was founded by Constantine Bisanz in 2013 with a vision to democratize holistic wellness by making high quality, pure nutrition accessible to everyone.

In 2017, Brad Charron, formerly of Chobani and Under Armour,  joined to lead the company through a full rebuild, reformulating the entire product line, restructuring the team, and building an employee-owned culture where everyone has a stake in the outcome. Between 2020 and 2023 ALOHA achieved nearly 500% growth and was named Whole Foods Supplier of the Year in 2023.

BrandProject invested in ALOHA in 2014 and sold its stake in February 2024.