The company’s first product is a personalized protein powder solution. Customers complete a 4-minute online assessment at Gainful.com that then leverages a proprietary algorithm to create a personalized protein blend customized to a consumers’ unique lifestyle and nutritional goals. Upon completion, the consumer receives their custom blend directly to their door. Customers are also able to select from over 12 different unique flavors, provided in single serve flavor packs. Gainful also provides customers with free 1-on-1 access to Registered Dietitians for any personalized inquiries.
BrandProject invested in Gainful in 2018 and has since helped the company on product, pricing, acquisition, operations, and the brand.